Stormtech Spring 2025 Magazize

GLOBAL PARTNERS: AUSTRALIA Stormtech Down Under

PARTNERSHIP WITH STORMTECH “We first discovered Stormtech about 15 years ago,” says Allan Murray, CEO of Epicentre, “at a trade show in Las Vegas. We already had years of experience manufacturing apparel, but from the moment we saw the Stormtech product, the outstanding quality immediately stood out above anything we had seen before.” according to Epicentre CEO and Owner Allan Murray, “It took a few years for everything to align for a formalized partnership, but since then, our relationship with Stormtech has grown consistently. Distributors and businesses around Australia have continued to recognize the incredible value of the brand. In addition, the personal values of the Stormtech team and the incredible support that they have provided us over the years have allowed both our business and the Stormtech brand in Australia to flourish.” To us, Stormtech products exemplify an important principle in our business: that promotional merchandise and work apparel should be products people genuinely desire – not just items accepted simply because they were received for free. This principle is interwoven in everything we do. As consumer demand evolves now towards greater sustainable and ethical production, it is reassuring to know that Stormtech continues to innovate and stay ahead of these expectations.

MELBOURNE EXPANSION: With our Brisbane warehouse servicing the Eastern states, expansion to Melbourne was led by 2 specific requirements in our business: • We needed to provide faster stock services to our distributors across the southern and western states. • We needed more warehouse space to accommodate a continued increase in stock levels. It made sense, for both reasons to open a new warehouse and showroom location in Melbourne given that it is both the second largest city in Australia and an important freight hub. The result has been a tremendous success for our distributors, with nearly half now having access to faster stock. Additionally, everyone around the country benefits from significantly larger stock levels to draw from.

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