Stormtech Spring 2025 Magazize

M A G A Z I N E

DALLAS DISTRIBUTION CENTER Everything’s Bigger in Texas STORMTECH DOWN UNDER Stormtech’s Asia Pacific Partners

TORONTO DISTRIBUTION CENTER Industry Leading Facility Opening Summer 2025

LAND OF THE MIDNIGHT SUN Global Partners: Norway

SPRING 2025 COLLECTION

In an industry dominated by fast fashion corporate apparel, Stormtech offers an alternative: premium performance-driven products that are built to last and which you can be proud to wear to work and at play. Designed with cutting-edge technological advances, our Spring 2025 collection delivers a seamless transition from lightweight polos and layering to technical shells and insulated outerwear to elevate your next adventure. Inspired by the rugged landscapes of the Pacific Northwest and refined in Vancouver’s cool, urban cityscape, Stormtech Performance Apparel has outfitted explorers and seekers in unpredictable weather conditions since 1977. As an outdoor brand, we are committed to environmental stewardship and employ technologies and sustainable practices that lessen our impact on our natural environment and extend product life. Our commitment to these principles is backed with a 5-year warranty, and a sustainable product care program to extend product life and performance.

For more information on our products and Stormtech’s sustainable practices, visit us online at www.stormtechperformance.com.

Blake Annable President & CEO Stormtech

CONTENTS Table of

StormtechOrigins . . . . . . . . . . . . . 2 Eastern Distribution Center . . . . . . . . . . . . . . . . . 4 Dallas Distribution Center . . . . . . . . . 8 Global Headquarters . . . . . . . . . . . . 12 StormtechEurope . . . . . . . . . . . . . 14 GlobalPartners. . . . . . . . . . . . . . 16 Spring 2025 Collection . . . . . . . . . . . 24 Customize Your Next Adventure . . . . . . 48 Premium Decoration Techniques . . . . . . 52 Influencer Sponsorships . . . . . . . . . . 54 Share Your Experience . . . . . . . . . . . 59 BrandinAction. . . . . . . . . . . . . . 60 StormtechonTheRoad . . . . . . . . . . 64

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DESIGN, QUALITY & PASSION Stormtech Origins

In the late 70’s, Blake Annable started importing sports equipment from Asia and selling them to retail sporting goods stores throughout Western Canada. Operating out of his classic Ford van for those many road trips across British Columbia and Alberta, founder Blake Annable first created Promark, a sports accessory company which would later evolve into Stormtech.

1977 Stormtech was first founded under the name Promark: distributing sportswear and accessories to Independent sporting goods retailers and

1998 After operating in Canada for 20 years, Stormtech expands into the US market with a distribution center in St. Louis Missouri.

2005 Stormtech opens its first European office in the United Kingdom with a distribution center in Chelmsford, UK

1987 Stormtech is first

used as a trademark for a new all-weather

golf pro shops in western Canada.

2000 Stormtech expands into performance activewear through a licensing agreement with Hanes Brands for the Champion Brand.

system jacket, and eventually would become the company’s international

trademark registered in over 45 countries worldwide.

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2022 Stormtech opens a new central distribution center in Dallas, Texas to service the growing US market more efficiently.

2015 Returning to its product origins, Stormtech launches highly successful range of waterproof bags and accessories

2018 The company updates the Stormtech brand architecture with a new icon and wordmark. The re branding including a positioning statement “Nurtured By Nature” reflecting our commitment to building technical and sustainable products.

2025 Part of the One Steelcase commercial

2008 International business continues to grow with distribution into the Asia Pacific market, primarily in Australia and New Zealand.

campus, our new Canadian central

distribution center located in Markham Ontario opens in the summer of 2025

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Eastern Distribution INDUSTRY-LEADING TORONTO FACILITY TO OPEN SUMMER 2025

S tormtech Performance Apparel is gearing up for its most ambitious project yet: the launch of a state-of-the art facility in Greater Toronto, scheduled for summer 2025. This eastern headquarters, situated in Markham, Ontario, will combine innovation, sustainability, and functionality to create a dynamic hub for Stormtech’s operations serving Central and Eastern Canada and the Northeastern United States. The facility is more than just a distribution center. It will serve as a flagship location housing a new Stormtech showroom, a cutting-edge distribution center, an in-house decoration team, a factory outlet store, and the Eastern Canada corporate headquarters—all under one roof. This expansion signifies a pivotal moment in the company’s evolution and reaffirms its commitment to meeting customer needs while driving growth in the North American market.

A STRATEGIC MOVE FOR GROWTH Over the years, Stormtech has experienced extraordinary growth, prompting the need for a stronger presence in Eastern Canada and the United States. The Markham facility, spanning over 165,000 square feet, is strategically positioned to streamline operations and improve speed to market. Its proximity to major transportation networks will allow Stormtech to efficiently service key regions, including bustling metropolitan areas in both Canada and the U.S. The new distribution center is designed with scalability in mind, boasting deep inventory across all styles and plenty of room for future expansion. By bringing products closer to customers, Stormtech can deliver premium performance apparel faster and more reliably than ever before, enhancing the customer experience and solidifying its position as an industry leader.

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Center

SUSTAINABILITY AT THE CORE True to its brand ethos, Stormtech has prioritized sustainability in the design and construction of the Markham facility. From targeting LEED certification to employing energy-efficient solutions, every aspect of the building reflects a commitment to reducing the company’s environmental impact. Key sustainability features include: • Waste Diversion: 75% of construction waste will be reused or diverted from landfills. • Eco-Friendly Landscaping: The grounds are designed to minimize water usage for irrigation. • Energy Efficiency: A white roof, motion-sensor LED lighting, and infrastructure for solar power reduce energy consumption. • Sustainable Commuting: EV charging stations, bike racks, and secure bike storage for staff support eco-friendly commuting options.

“. . . spanning over 165,000 square feet, is strategically positioned to streamline operations and improve speed to market.”

These initiatives not only align with Stormtech’s values but also position the company as a leader in responsible business practices.

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INNOVATIVE SOLUTIONS FOR CUSTOMERS The Markham facility is designed to elevate the customer experience. The on-site decoration team will offer a full range of customization services, including embroidery, heat transfer, and laser-etched patches. This ensures that distributor partners can bring their clients’ visions to life with exceptional speed and quality. For distributors in the Greater Toronto Area, the facility will also serve as a vital sales resource. A well-appointed showroom will showcase Stormtech’s best-selling products, providing a professional and welcoming environment for client meetings and presentations. Distributors will have access to a convenient sample lending library, with all items steamed and ready for display. “We’re excited to provide our distributors and their clients with an unparalleled experience,” says Shane Brett, COO. “Our new space is designed to support their success, from product selection to seamless decoration services.” A VISION FOR THE FUTURE The Greater Toronto facility represents more than just physical expansion—it’s a declaration of Stormtech’s vision for the future. By establishing this eastern business hub, the company is reinforcing its commitment to accessibility, innovation, and sustainability while creating a strong foundation for continued growth. This move also reflects the broader strategy of increasing distribution points in key regions. By reducing delivery times and enhancing service capabilities, Stormtech is setting a new standard in the performance apparel industry. AN INVITATION TO EXPLORE Stormtech’s Markham location is not just a hub for operations; it’s a showcase of the company’s values and capabilities. Visitors to the facility will have the opportunity to explore the thoughtfully designed showroom, experience the streamlined distribution center, and engage with the brand in an environment that embodies its dedication to excellence. “We can’t wait to welcome our distributor partners next summer,” says Stormtech’s COO. “Together, we’ll be shaping the future of the performance apparel experience—one innovation at a time.” CONCLUSION The opening of Stormtech’s new Greater Toronto facility is a milestone that signals the company’s commitment to growth, innovation, and sustainability. As it prepares to welcome distributors and clients to its state-of-the-art space, Stormtech is setting the stage for a new era of performance apparel, where premium products meet exceptional service. Visit Stormtech’s new home in summer 2025 and see how this visionary facility is redefining what it means to elevate your next experience.

Building toward a Greener Future

To contribute to sustainability in the commercial space and reduce carbon footprint, One Steelcase is designed with an abundance of green features. • White roofs limit heat absorption and reduce energy costs • EV charging stations to support Toronto’s growing EV infrastructure • On-site bike racks to promote sustainable transportation and active, healthy living • Ready to accommodate solar installations • LED lighting and occupancy sensors to reduce building electricity costs • Building envelope to ensure the greatest efficiency for the regional climate • Mechanical systems sized to accommodate MERV 13 air filters: to allow for enhanced indoor air quality • Waste diversion: at least 75% reuse or diversion of construction waste from landfill • Landscape design reducing the amount to potable water needed for irrigation

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Canada Distribution Map Distribution Map

STORMTECH’s centralized distribution centers allow us to ship anywhere in Canada and the Continental United States within 5 days. Our worldwide distribution program offers service to over 30 countries in North and South America, Europe, and Asia Pacific.

Vancouver Distribution Center

Toronto Distribution Center

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Quebec City

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VANCOUVER DISTRIBUTION CENTER

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TORONTO DISTRIBUTION CENTER

Delivering faster than ever. Orders confirmed before cuto time will be shipped same day. TORONTO VANCOUVER DALLAS

Delivering faster than ever. Orders confirmed before cuto time will be shipped same day. TORONTO VANCOUVER DALLAS 2-DAY ZONE

3-DAY ZONE CANADA TRANSIT TIMES

1-DAY ZONE

4-DAY ZONE

5-DAY ZONE

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Delivered Faster Than Ever

Dallas Distribution EVERYTHING’S BIGGER IN TEXAS

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W hen it comes to setting the stage for growth in the U.S. market, Stormtech has proven that everything is indeed bigger in Texas. In 2022, the company launched its first U.S. distribution center in Dallas, TX, marking a significant milestone in its mission to enhance speed to market for distributor partners. Just a year later, the Dallas facility had exceeded expectations, becoming the epicenter of Stormtech’s fulfillment operations in the United States. The Dallas distribution center quickly emerged as a success story. By 2022, Stormtech had significantly expanded its inventory levels and the range of stocked styles, solidifying the facility as the company’s primary U.S. distribution hub. Supported by additional centers in Vancouver and Toronto, this strategic network allows Stormtech to deliver products across the country within one to three days—a key advantage in today’s fast paced market. At the heart of this operation is a partner facility spanning an impressive 1 million square feet. The building’s specially engineered design maximizes space and natural light, creating an efficient and sustainable workspace. High-tech innovations like daily drone conducted stock counts ensure unparalleled inventory accuracy, giving distributors confidence in product availability and swift fulfillment. Dallas was chosen for more than just its size and central location. The city offers unmatched logistical advantages, providing faster access to Stormtech’s most

Center

Stormtech DSV Distribution Center in Lancaster, Texas. The building’s specially engineered design maximizes space and natural light, creating an efficient and sustainable workspace.

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“Over 300 of our best-selling styles and will serve as our primary distribution center for U.S.”

popular products in its fastest-growing market. This strategic placement, combined with the facility’s advanced capabilities, underscores Stormtech’s commitment to meeting the demands of its U.S. customers with precision and speed. For Stormtech’s distributor partners, the benefits are clear. A centralized location means shorter delivery times, accurate stock levels, and deep inventory—all critical to keeping pace with consumer demand. These strengths position Stormtech as a leader in the industry, ready to continue fueling its brand growth across the U.S. The Dallas facility is more than just a distribution center— it’s a cornerstone of Stormtech’s vision for the future. With a commitment to efficiency, innovation, and customer satisfaction, this Texas-sized investment exemplifies the company’s drive to deliver excellence, one shipment at a time. From the Lone Star State, Stormtech is proving that big ambitions lead to even bigger results.

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U.S. Distribution Map

To support our continued sales growth in the United States, we’ve significantly increased the amount of inventory carried out of our NEW Dallas Distribution Center. This location now houses over 300 of our best-selling styles and will serve as our primary distribution center for U.S. orders this season.

This state-of-the-art facility will provide faster and more efficient freight solutions to the majority of our U.S. customers. To learn more, we encourage you to review our Dallas Distribution Center FAQ online.

Vancouver Distribution Center

Dallas Distribution Center

Toronto Distribution Center

VANCOUVER D/C

TORONTO D/C

DALLAS D/C

Delivering faster than ever. Orders confirmed before cuto time will be shipped same day. TORONTO VANCOUVER DALLAS

U.S. TRANSIT TIMES

2-DAY ZONE Delivering faster than ever. Orders confirmed before cuto time will be shipped same day. TORONTO VANCOUVER DALLAS

1-DAY ZONE

3-DAY ZONE

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VANCOUVER, CANADA Global Headquarters

NURTURED BY NATURE Inspired by the rugged landscapes and lifestyles of the Pacific Northwest, Stormtech was launched in Vancouver, Canada in 1977. Stormtech is a business founded on building relationships, both external and internal. Our products are distributed to corporate clients through a network of over 11,000 distributors in the USA, Canada, Europe and globally through distribution partners in the Asia Pacific region. Stormtech currently distributes over 600 products across categories that range from technical outerwear to casualwear and accessories. Our Vancouver Head office is the nerve center of the company, responsible for all operations including Finance, Product Development, Quality Control, Customer Service, Distribution, Marketing and Information Technology. The Vancouver location is also the main Distribution Center for shipments in the US Pacific Northwest and western Canada, and international shipping. Our large factory outlet store is also located beside this central facility. Local distributors frequently use our large flagship showroom to make client presentations and pick up samples.

Stormtech’s Product Development & Sourcing Team in Vancouver

Quality Control Test Lab

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Stormtech’s Flagship Factory Outlet in Vancouver

COMPANY CULTURE The unwavering commitment to our Core Values of Integrity, Teamwork, Accountability, and Adaptability are built into the foundation of our core purpose: Elevate Life’s Next Adventure. These principles guide how we work, interact, and make decisions every day. Integrity ensures that we operate with honesty and respect, building trust with our colleagues, customers, and partners. Teamwork fosters collaboration and inclusivity, driving us to achieve shared success through clear communication and mutual support. Accountability keeps us focused on owning our actions and their outcomes, maintaining our commitment to excellence and responsibility toward people and the planet. Adaptability empowers us to embrace change and innovation, enabling resilience and continuous improvement in a dynamic world.

“The evolution of a brand: This is a business built totally on relationships.”

Together, these values create a culture where we can thrive, inspire each other, and deliver on our purpose with commitment and passion.

Western Distribution Center, Vancouver, Canada

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Stormtech’s journey in the UK and Europe began in 2001, sparked by a rising demand for premium, quality gear in the promotional industry. With a solid reputation already growing in North America, Stormtech saw an opportunity to bring quality outdoor apparel and accessories to a new market, one that was ready for well-designed products built to last. Stormtech Europe

T oday, Stormtech has expanded its footprint significantly. The brand’s distribution network now spans across the UK and Europe, with products stocked by some of the most recognized companies in the industry. BTC Activewear, Ralawise, and PenCarrie represent Stormtech as Stocking Distributors in the UK, while Falk & Ross, L-Shop, and Imbretex carry stock and ensure a steady supply across mainland Europe. In addition, more than 15 Regional Distributors work closely with Stormtech, each bringing an understanding of local market needs and trends. In recent years, there’s been a notable shift in demand toward premium products, a trend that began in North America and is gaining momentum in the UK and Europe. As consumers focus more on quality and longevity, Stormtech’s European presence has increased significantly as the demand has grown. For Stormtech, getting products into the hands of customers is a top priority; it’s a belief that firsthand experience tells the full story. Many customers remark that handling the gear directly highlights a quality often missed in photographs, an aspect that has become central to the brand’s approach in Europe. As we plan for the future, Stormtech is focusing on both expansion and refinement. A new Distribution Center in the Netherlands is expected to streamline the company’s regional operations, while the London Paddington office and showroom offer a central space for meetings and product presentations. The company remains dedicated to responsible and more sustainable business practices, which are at the heart of its long-term plans. This ongoing commitment will be evident in upcoming collections and is a topic Stormtech prioritizes in discussions at industry trade shows, such as Merchandise World and Printwear Promotion. Beyond distribution, the company is placing an emphasis on meaningful engagement with its European customers. By nurturing genuine connections and listening to customer feedback, Stormtech hopes to deepen its understanding of the markets it serves and adapt to their evolving needs. As European buyers continue to prioritize sustainable, high-quality options, Stormtech is focused on ensuring its offerings remain relevant and responsibly crafted.

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UNITED KINGDOM DISTRIBUTORS BTC ACTIVEWEAR BTC Activewear, a multi-brand wholesaler of apparel and accessories, has been serving the industry for over 30 years, offering a curated inventory of over 25 brands across 50+ product categories. Based in Wednesbury, West Midlands, the company prides itself on exceptional service, with next-day delivery as standard and support from a knowledgeable, friendly team. PENCARRIE PenCarrie has spent over 30 years helping businesses succeed as one of the top wholesale garment distributors in the UK. With more than 3,800 quality products, including must-have and exclusive brands, the business is designed around customer needs, delivering dependable service and building strong customer relationships. RALAWISE Ralawise began in the 1980s when the Batson family started decorating garments from their family home, eventually recognising the demand for plain garments. Since becoming an authorised distributor for Jerzees and Fruit of the Loom in the early 1990s, the business has grown to a team of over 500, stocking more than 100 brands and 4,000 styles across multiple countries. Falk & Ross, established in 1981, has evolved from a modest textile wholesaler into a leading European B2B distributor of promotional products, workwear, and textiles. With over four decades of experience and a dedication to innovation, the company offers an extensive portfolio of high-quality brands and products, serving customers across the continent. IMBRETEX Imbretex has been a promotional textiles distributor for over 40 years, continuously investing in its services and product offerings. The company has developed a large warehouse to solidify its position as a professional textile supplier capable of operating on a European scale. L-SHOP L-SHOP-TEAM, has been serving the European B2B market for over 40 years with a vast selection of over 120 international brands and 6,300 products across leisure, promotional, and professional sectors. As a family-owned business, L-SHOP-TEAM continues to grow internationally, offering reliable solutions and expertise to support its customers’ success. EUROPEAN DISTRIBUTORS FALK & ROSS

SHETLAND ISLAND

UK DISTRIBUTION CENTERS

SCOTLAND

NORTH EAST

NORTHERN IRELAND

NORTH WEST

YORKSHIRE

IRELAND

EAST MIDLANDS

WEST MIDLANDS

ANGLIA

WALES

STORMTECH UK

SOUTH EAST

SOUTH WEST

Iceland

Finland

Norway

Sweden

Estonia

EU DISTRIBUTION CENTERS

Lativa

Denmark

Lithuania

STORMTECH EUROPE

Belarus

Netherlands

Poland

Belgium

Germany

Czech Republic

Ukraine

slovakia

Sustria

France

Hungry

Moldova

Switzerland

Romania

Slovenia

Croatia

Serbia

Bosnia/ Herzagovina

Bulgaris

Italy

Macedonia

Albania

Porgugal

Spain

Greece

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STORMTECH - The global leader in quality outdoor apparel and gear for the B2B and Promotional Products Industry. By partnering with the world’s leading distributors, we can fulfill an order virtually anywhere in the world within seven business days. EVERY STEP OF THE WAY Global Partners W hen Stormtech expanded into Europe on November 30, 2002, it marked more than just a geographical milestone—it was the beginning of a global journey. Since then, Stormtech has built a network of partners in over 50 countries, helping bring premium products to new markets. With further expansion into Asia planned for 2025 and 2026, Stormtech is poised to solidify its presence as a global leader in the promotional products space. As the demand for premium products continues to grow globally, Stormtech noticed a recurring request from customers in North America: Help us ship Stormtech products internationally. Many found navigating global orders and managing shipping logistics to be complex, time-consuming, and full of hurdles. Recognizing this need, Stormtech responded with the ‘International Fulfillment Program’ —a solution designed to eliminate these challenges. One U.S. distributor put it best: “International fulfillment is our key differentiating strategy over the next five years.” So, we wanted to make it possible for our customers to easily and efficiently manage international orders on a global scale. Stormtech’s international partners play a crucial role in this success. These experts in Stormtech’s product offerings build the brand in their local regions while contributing to its worldwide growth. Their efforts, combined with the streamlined fulfillment program, make it easier than ever for businesses to manage complex global uniform or rewards initiatives. Whether fulfilling orders across multiple countries or supporting the growing demand for premium apparel, Stormtech is helping its customers unlock new opportunities and meet the challenges of an increasingly connected world.

Greenland

Vancouver D/C

Toronto D/C

Dallas D/C

Mexico

Dominican Republic

Guatemala

El Salvador

Costa Rica

Colombia

Brazil

Peru

Argentina

Chile

DISTRIBUTION CENTERS

DISTRIBUTION PARTNERS

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“Our International Order Fulfillment Program represents an exciting milestone as we continue to grow our global network, making it easier than ever for customers to seamlessly fill complex international orders.”

Iceland

European Union

Norway

Amsterdam D/C

London D/C

South Korea

Japan

China

Taiwan

Saudi Arabia

India

Brisbane D/C

South Africa

Auckland D/C

Melbourne D/C

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GLOBAL PARTNERS: NORWAY Land of The Midnight Sun

With a coastline over 100,000 kilometers in length, Norway stretches from 57˚ South and well into the Arctic Circle at 72˚ North. The rugged landscape and extreme unpredictable weather provides the ideal testing for technical winter outerwear. To provide an overview of this unique market, we invited You Brands to explain how the industry is organized. Y ou Brands is a leading company in the Nordic region, specializing in the distribution of workwear, promotional items, and gifts. We focus on creating professional identities and marketing solutions through customized workwear and promotional products. Additionally, we offer a diverse range of gift items suitable for various occasions and purposes. Our commitment to customer satisfaction and quality has made us the preferred choice for companies seeking reliable distribution in these product categories across the Nordic region. Key Collaboration In 2015, You Brands became the first and only Norwegian distributor of Stormtech apparel, marking a significant collaboration in our industry. Stormtech quickly became a recognized brand, known for its high-quality products that match the reliability required by the Nordic climate, similar to Canadian weather conditions. From Stormtech’s “Own the Cold” to its high-end technical features, the brand has been warmly welcomed and has earned a prominent place in our collections.

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“... a supplier with total passion.”

The Workwear Industry: Requirements and Quality

Our journey began with workwear apparel, an industry known for its stringent demands on durability and long-term use. You Brands has established a strong presence in this segment, renowned for our build-to-last quality in our basic product range. The Nordic workwear industry differs slightly from the rest of Europe, particularly in the areas of merchandise, promo wear, and giveaways. These sectors often brand their logos on products with the same durability standards as workwear. The term “workwear” encompasses any business requiring uniforms or corporate logos on apparel, making it our largest market share, followed by sportswear, events, and crew lines for sustainable use.

Sustainability At You Brands, sustainability is at the core of our operations. We are committed to reducing our environmental footprint through various initiatives. Our products are designed with longevity in mind, ensuring they withstand the test of time and reduce the need for frequent replacements. We prioritize the use of eco-friendly materials and processes in our manufacturing. Additionally, we work closely with our suppliers to ensure ethical practices and minimize environmental impact throughout our supply chain. By choosing You Brands, our customers are not only investing in high-quality products but also supporting a sustainable future.

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GLOBAL PARTNERS: AUSTRALIA Stormtech Down Under

PARTNERSHIP WITH STORMTECH “We first discovered Stormtech about 15 years ago,” says Allan Murray, CEO of Epicentre, “at a trade show in Las Vegas. We already had years of experience manufacturing apparel, but from the moment we saw the Stormtech product, the outstanding quality immediately stood out above anything we had seen before.” according to Epicentre CEO and Owner Allan Murray, “It took a few years for everything to align for a formalized partnership, but since then, our relationship with Stormtech has grown consistently. Distributors and businesses around Australia have continued to recognize the incredible value of the brand. In addition, the personal values of the Stormtech team and the incredible support that they have provided us over the years have allowed both our business and the Stormtech brand in Australia to flourish.” To us, Stormtech products exemplify an important principle in our business: that promotional merchandise and work apparel should be products people genuinely desire – not just items accepted simply because they were received for free. This principle is interwoven in everything we do. As consumer demand evolves now towards greater sustainable and ethical production, it is reassuring to know that Stormtech continues to innovate and stay ahead of these expectations.

MELBOURNE EXPANSION: With our Brisbane warehouse servicing the Eastern states, expansion to Melbourne was led by 2 specific requirements in our business: • We needed to provide faster stock services to our distributors across the southern and western states. • We needed more warehouse space to accommodate a continued increase in stock levels. It made sense, for both reasons to open a new warehouse and showroom location in Melbourne given that it is both the second largest city in Australia and an important freight hub. The result has been a tremendous success for our distributors, with nearly half now having access to faster stock. Additionally, everyone around the country benefits from significantly larger stock levels to draw from.

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How big is the promotional products market in Australia? Promotional products represent a $2 billion industry in Australia and growing. We’ve seen the industry really mature in the last few years, with greater awareness of responsible production and sustainability in a traditionally throwaway industry which has brought some much-needed modernization for the 21st century. What trends are shaping the future of the industry? Three key trends that are shaping the future direction of promotional products and uniforms: 1. “Premiumization” – More than ever, we see end users demanding higher quality promotional products and corporate apparel. This has led to increased demand for recognizable brands that end users trust to deliver the positive experiences they seek. It’s been a great time for brands like Stormtech that have developed a trusted recognized brand over many years. 2. Sustainability and responsible production – Along with the demand for quality is a greater focus on products and brands that produce their goods in a socially responsible and sustainably-minded way. This is why we work with Stormtech who are clear about what they’re doing in this space and can back it up with trusted accreditation.

3. Ease of business – We’ve found that distributors are increasingly time poor and are looking to align with partners who can reduce their back-of-house time so that they can focus on their clients. This is why we have dedicated so much effort to making our products available as a turn-key solution, fully branded, and delivered on our distributor’s behalf to businesses around the country with minimal administration. How many distributors are there in your region? There are approximately 1,000 distributors across Australia regularly reselling Stormtech products to end users, and a growing number more who are coming on-board with the brand. What resonates most with your customers and why? In a country with mild-to-hot weather, Stormtech’s lightweight technical polo shirts with H2X-DRY® moisture-management technology have been incredibly strong – as the only polo shirt brand in the country with a 5-year warranty, it gives end users great confidence that they’re wearing a brand that can handle an Australian summer! We have also seen strong performance in Stormtech’s outerwear products that modernize classic styles – such as the Nautilus Puffer Vest and the Cruise Softshell Jacket. Styles like these really highlight the strengths Stormtech have in bringing the look, fit, and quality of a retail brand into a product and providing a service that meets wholesale corporate needs.

Brock Gilchrist, an emerging talent from New Zealand, races for Team Porsche in the Porsche Michelin Sprint Series and proudly sports Stormtech’s logo on his race car. Brock, recently announced as the 2024 Team Porsche New Zealand Scholarship recipient, continues to make waves in the motorsport world, showcasing his skill and dedication as he climbs the ranks.

Team Porsche New Zealand – Sponsored by Epicenter Pty Ltd. Owner: Allan Murray

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Are there any sponsorships, events, or partnerships involving Stormtech in your region? The demand for Stormtech gear through our partnerships has arisen from the need for merchandise that not only holds its value as a long-lasting keepsake, but also provides high-quality uniforms that maintain a professional appearance on television while performing well in various challenging weather conditions. We have established several partnerships over the years, most notably with the Russell Crowe owned rugby league team, the South Sydney Rabbitohs, and with several motor racing codes including Supercars.

Allan Murray, President & CEO Epicenter Pty Ltd.

South Sydney Rabbitohs in training in a custom Stormtech jacket

2024 Stormtech Summit in Melbourne

Allan Murray and the Stormtech Australia Sales Team

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GLOBAL PARTNERS: NEW ZEALAND

With a climate ranging from subtropical in the north and cool temperate climates to the south, New Zealand has a lot in common with it’s neighbor in the northern hemisphere. New Zealand is a synthesis of indigenous Maori, colonial British and other neural influences. To gain a better understanding of this unique market, we invited Gregory Banks, owner of Prime Source to provide some insight. O ne of the most notable changes we’re seeing in NZ is the decline of traditional promotional products. In a world increasingly concerned with sustainability, the impact of single-use, throwaway items is harder to ignore. Many distributors, particularly in Europe, are already seeing a shift: their largest customers are starting to reject promotional products altogether—or at least demanding items that are more meaningful, durable, and environmentally friendly.

As the environmental impact of promotional goods continues to come under scrutiny, the shift to more responsible sourcing and production is becoming unavoidable. Direct Sourcing from China: More distributors are bypassing traditional supply chains and sourcing directly from China, which has made brand recognition even more crucial. This is where Stormtech’s reputation and reliability set them apart. Gregory notes, “Stormtech has built a strong brand that stands for quality and sustainability—a crucial differentiator in today’s competitive market.” Stormtech’s Presence in New Zealand In New Zealand, Stormtech has approximately 100 resellers, and demand for their products is growing. Popular items include polo shirts, bags, and lightweight jackets. Although the South Island experiences colder weather, most of the population resides in the warmer North, where demand for heavier winter jackets is relatively low. Some of the top-selling products in New Zealand include the PS-1(W), PG-1(W), BHS-3(W), PFJ-3(W), and GSX-1(W). These items are in high demand not only because they’re functional and stylish but also because they’re durable and made with sustainable materials. Brand in Action: The Northern Mystics Netball Team A great example of Stormtech’s impact in New Zealand comes from their partnership with the Northern Mystics Netball Team. In 2022, the team chose Stormtech as their bag sponsor and for their off-court apparel. This partnership has been incredibly successful, and Prime Source continues to supply the team with bags for the 2023 and 2024 seasons. The Mystics have won the championship three out of the last four years, and the partnership is set to continue.

The good news is that there is a solution to this growing demand for more responsible products. Gregory explains that the focus is on high-quality, long-lasting items—ones that not only meet the needs of consumers but also reduce environmental waste. And the best part? Stormtech stands behind its products with a five-year warranty, a guarantee that few in the industry can match. “The response from our customers has been overwhelmingly positive,” says Gregory. “Once they experience the product firsthand, they’re sold. Of course, the biggest hurdle we face is price—sustainability often comes at a premium. But here’s the key: Stormtech isn’t just a purchase; it’s an investment. It’s an investment in quality, in longevity, and in a better future for our planet.” The New Zealand Promotional Products Market The promotional products market in New Zealand is a NZ$500 million industry, encompassing a wide range of apparel, hard goods, and accessories. As sustainability becomes more of a priority, this market is undergoing a transformation, driven by growing consumer demand for environmentally-conscious products. Shaping the Future: Trends and Challenges The future of New Zealand’s promotional products industry is being shaped by a few key trends: A Greater Focus on Eco-Friendly Options: Distributors are increasingly turning to products made with sustainable materials.

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FASHION FOR EVERY FORECAST Spring 2025 Collection

H ighlights a wide range of timeless styles that strike the perfect balance between trend and function. Setting the tone for the year ahead, Retro Blue debuts as our core seasonal color. Nostalgic yet classic, this versatile choice pairs effortlessly with various fabrications—from sophisticated cotton-rich blends to high-performance synthetics—ensuring its lasting appeal as a customer favorite for seasons to come. Building on this color choice, the collection emphasizes responsibly produced cotton-rich polos and innovative layering options. Crafted using pique and jersey knit constructions, these pieces combine softness, durability, breathability, and supreme comfort. Perfect for work or leisure, they are designed to adapt seamlessly to the modern lifestyle. Complementing these foundational polos and layering pieces are our new lightweight insulated designs, which build on the success of our lightweight introduction in Fall 2024.These versatile pieces excel as transitional essentials, adapting effortlessly to a variety of climates and occasions. Whether worn as standalone outerwear or layered with another Stormtech favorite, their warmth and lightweight nature make them ideal for everything from urban commutes to outdoor adventures. With a focus on timeless color, thoughtful design, and multi-season versatility, the Spring 2025 collection reaffirms our commitment to meeting the evolving needs of our customers.

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Featherlight Comfort

The Cascadia Thermal Jacket represents a milestone in

lightweight thermal technology. Featuring a Thermal Shell polyfill, this is the lightest weight all-season thermal jacket ever developed by Stormtech, suitable for both temperate and cold environments. Both outer shell and side panels are constructed with spandex to allow optimal stretch - providing unmatched flexibility and ease of movement.

DESIGNER COMMENTS We designed the Cascadia Jacket and Vest as the ultimate all-season layers, ideal for outdoor activities and transitional weather. We wanted a lightweight solution that offers warmth without the bulk, so we used Thermal Shell™ high-loft synthetic insulation for efficient, all-day comfort. With streamlined design details, hidden pockets, and flexible 4-way stretch side panels, these pieces deliver both functionality and a sleek, modern aesthetic—perfect for hiking, travel, or everyday wear.

Product shown available 2025 in North America. Check your local distributor for availability in other countries

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Cascadia Featherlight Comfort

Cascadia Thermal Jacket & Vest TRX-2M / TRX-2W | TVX-1M / TVX-1W

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Built for Every Latitude

DESIGNER COMMENTS We designed the Appalachian Thermal Softshell Jacket and Vest to provide flexible, versatile thermal efficiency for all season wear. Featuring a lightweight, high performance windproof outer shell quilted with Thermolex™ for warmth, and softshell panels for added contrast, protection, and mobility, these pieces are ready for any environment. The water repellent finish is manufactured without PFAS, and offers protection in damp conditions, while distinctive styling details differentiate the Men’s and Women’s designs: the Men’s includes exposed hand pockets and a softshell panel across the hem, while the Women’s features contoured seaming, chevron baffles, and hidden hand pockets for a sleek, refined look. Flexible, versatile thermal efficiency. The Appalachian Thermal Softshell Jacket is ideally suited for all-season wearing with a lightweight quilted Thermolex™ body and 4-way stretch softshell panels. Durable water repellent finish fabric on the main body helps repel water in damp conditions. Brushed tricot internal stormflap and adjustable hem with drawcord lets you adjust for maximum comfort. The Appalachian Thermal Jacket is built with GRS Certified Polyester and polyester fabric with 10% Spandex to provide stretch mobility.

Product shown available 2025 in North America. Check your local distributor for availability in other countries

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Appalachian Built for Every Latitude

Appalachian Thermal Softshell Jacket & Vest TRX-3M / TRX-3W | TVX-2M / TVX-2W

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Built for Every Latitude

1. APPALACHIAN THERMAL SOFTSHELL VEST TVX-2M | TVX-2W 2. M’S SONORA S/S KNIT SHIRT CKN-1M 3. SONORA 1/4 ZIP PULLOVER FPL-3M | FPL-3W 4. APPALACHIAN THERMAL SOFTSHELL JACKET TRX-3M | TRX-3W 5. SONORA H2X-DRY® S/S POLO PSX-7M | PSX-7W 6. ECLIPSE WHEELED CARRY ON BRL-2

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Product shown available 2025 in North America. Check your local distributor for availability in other countries

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Streamlined silhouette layering fleece with 72% GRS-Certified Polyester and 28% Polyester Knit Fleece, the Yosemite ½ Zip Pullover features a brushed-back fleece which offers superior thermal properties, while allowing for excellent breathability. A low-profile chin saver provides extra next-to skin comfort. Comfort Without Compromise

DESIGNER COMMENTS The Yosemite Full Zip Fleece Jacket and ½ Zip Pullover were designed as a lightweight, complementary to our Avalante family. These pieces are meant for versatility, making them ideal for those warmer days or for light layering closer to the body. Made from GRS-Certified Recycled Polyester, they feature a sweater knit face with a brushed fleece back, and accenting details ensuring you enjoy warmth, breathability, and a soft touch next to your skin.

Product shown available 2025 in North America. Check your local distributor for availability in other countries

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Yosemite Comfort Without Compromise

Yosemite Full Zip Fleece Jacket & Pullover FPX-1M / FPX-1W | FPX-2M / FPX-2W

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Premium Cotton Comfort

The Nevada Polo is made from 100% responsibly produced Certified Cotton pique for superior softness and comfort. UPF 30+ rated pique fabrication improves durability and leaves the garment looking fresh wear after wear. Self-fabric collar with collar stays to maintain shape, even after washing.

DESIGNER COMMENTS The Nevada S/S and L/S Polos were designed with comfort in mind. Made from 100% Certified Cotton micro pique knit, these polos provide premium breathability and natural comfort that only pure cotton can offer. Its micro pique structure enhances durability and resists snags, ensuring the polo retains its shape and feel wear after wear. The Nevada family is the perfect choice for the office, casual weekends, or travel.

Product shown available 2025 in North America. Check your local distributor for availability in other countries

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Nevada Premium Cotton Comfort

Nevada L/S & S/S Micro Pique Polo PLX-1M / PLX-1W | PSX-6M / PSX-6W

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Premium Cotton Comfort

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The Sonora Collection combines maximum performance with high style design. Artfully crafted features such as articulated action shoulders, a self-fabric collar and a classic button-down placket take looking great to new heights. Made with Certified Cotton and GRS Certified Polyester for superior softness, durable Recycled Polyester to help maintain shape and transport moisture away from the skin with spandex for added stretch and recovery. UPF rating of 40+ protects the skin from the sun’s rays.

1. SONORA H2X-DRY® S/S POLO PSX-7 | PSX-7W 2. M’S SONORA S/S KNIT SHIRT CKN-1M 3. SONORA 1/4 ZIP PULLOVER FPL-3M | FPL-3W

DESIGNER COMMENTS We created the Sonora Polo to blend lightweight performance with refined style. We combined Certified Cotton with GRS-Certified Recycled Polyester for lasting comfort and shape retention. With a streamlined, new-and-improved collar construction, added stretch, and H2X-DRY® Moisture Management, this polo is built to keep you feeling cool and confident. Ideal for the office, golf course, or casual weekends, the Sonora Polo offers a polished look with the functionality to match an active lifestyle.

Product shown available 2025 in North America. Check your local distributor for availability in other countries

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Sonora Premium Cotton Comfort

Sonora 1/4 Zip Pullover & Polo FPL-3M / FPL-3W | PSX-7M / PSX-7W

POLO ONLY

Sonora S/S Knit Shirt CKN-1M

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