Stormtech Spring 2025 Magazize

GLOBAL PARTNERS: NORWAY Land of The Midnight Sun

With a coastline over 100,000 kilometers in length, Norway stretches from 57˚ South and well into the Arctic Circle at 72˚ North. The rugged landscape and extreme unpredictable weather provides the ideal testing for technical winter outerwear. To provide an overview of this unique market, we invited You Brands to explain how the industry is organized. Y ou Brands is a leading company in the Nordic region, specializing in the distribution of workwear, promotional items, and gifts. We focus on creating professional identities and marketing solutions through customized workwear and promotional products. Additionally, we offer a diverse range of gift items suitable for various occasions and purposes. Our commitment to customer satisfaction and quality has made us the preferred choice for companies seeking reliable distribution in these product categories across the Nordic region. Key Collaboration In 2015, You Brands became the first and only Norwegian distributor of Stormtech apparel, marking a significant collaboration in our industry. Stormtech quickly became a recognized brand, known for its high-quality products that match the reliability required by the Nordic climate, similar to Canadian weather conditions. From Stormtech’s “Own the Cold” to its high-end technical features, the brand has been warmly welcomed and has earned a prominent place in our collections.

18 | STORMTECH MAGAZINE – SPRING 2025

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