Stormtech Fall 2025 Magazine - ENG

Exploring New Terrain LATIN AMERICA

S ince entering the Latin American market in early 2020, Stormtech has steadily built a name for itself as a go-to brand for premium technical apparel. For Benson Leigh, who leads Stormtech’s efforts across the region, the demand has never been clearer. Companies in Latin America are ready for more. GROWING DEMAND FOR PERFORMANCE PRODUCTS “We’re seeing both large global corporations and fast growing local businesses looking for higher quality,” says Leigh. “People looking for premium gear haven’t had many options - just locally made custom goods, or retail brands with limited stock and selection. That’s why Stormtech stands out. With technical construction, modern design, and a five-year warranty, we deliver the quality they’ve been waiting for”. Mexico and Argentina are leading the charge. In both markets, Stormtech has quickly positioned itself as a trusted premium brand. In Mexico, the team supports both distributor and end-client sales. In Argentina, operations are now shifting from a direct-to-client model to a distributor-focused strategy, with new partnerships launching mid 2025. A key moment in the brand’s momentum comes every year at ExpoPublicitas, Mexico City’s largest promotional products event. “The interest grows every time,” Leigh explains. “In our first year, we were introducing the brand. Now people are walking straight up to our booth saying they’ve heard about us and want to see what’s new. That’s when you know something is working.”

“Meetings here don’t always feel like meetings. You’ll spend an hour talking shop, then two more over lunch, getting to know the person behind the business. That connection matters.”

Benson Leigh Stormtech Latin America

28 | STORMTECH MAGAZINE – FALL 2025

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