Stormtech Fall 2025 Magazine - ENG

UNIQUELY LATIN AMERICAN

ExpoPublicitas in Mexico City has helped fuel visibility. Each year, interest grows. “In the beginning, we had to introduce ourselves. Now, people come straight to the booth because they’ve heard about us. That momentum is real.” Beyond the logistics and growth curves, Leigh says it’s the people and energy of the region that keep him inspired. “Meetings here don’t always feel like meetings. You’ll spend an hour talking shop, then two more over lunch, getting to know the person behind the business. That connection matters. And it’s part of why we’re so committed to getting this right.” With the premium market accelerating and sustainability becoming more important to buyers, Stormtech is positioned to lead. The path forward is clear. Go deeper in Mexico and Argentina, build smart in emerging markets, and stay relentlessly focused on quality, service, and trust. “People here want better,” Leigh says. “We’re here to deliver it.” RELATIONSHIPS MATTER

Across the region, lightweight jackets and moisture-wicking polos have become bestsellers, particularly with clients in agriculture, mining, pharmaceuticals, manufacturing, and automotive. Markets like Peru, Chile, Uruguay, and the Dominican Republic are also gaining traction thanks to industry-specific demand. Outside the region, a new growth channel is emerging. More and more North American clients are approaching Stormtech to help streamline their apparel programs across Latin America. Many of these companies have large offices in Mexico, Argentina, and other countries, but until now, consistency has been hard to achieve. “Historically, they haven’t been able to get the same product into Latin America that they use in the US or Canada,” says Leigh. “We solve that through our network of partners and wholesalers across the region. It’s the same product, same quality, same branding, no matter where their teams are.” Stormtech’s presence at events like

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