Stormtech Fall 2025 Magazine - ENG

“It’s exciting to be part of a shift where quality and responsibility are truly leading the conversation in the UK and EU.” Europe, Stormtech is well-positioned to handle these orders quickly and reliably. “We can fulfill almost any European or International delivery a North American distributor requires quickly and efficiently without cutting corners,” Tom says. This global demand aligns with a broader shift across the UK and EU markets: the move away from disposable basics toward premium, purpose-driven apparel. Buyers are prioritizing longevity, comfort, and environmental responsibility. End users want something their team can be proud to wear, not just at work, but in everyday life. THE FIVE-YEAR WARRANTY Stormtech has built its business around those values. The company’s five-year warranty stands out in the branded apparel space, backed by quality construction, technical performance, and timeless design. Sustainability is a key focus as well, with ongoing investments in recycled fabrics, mono-material construction, and certifications like EcoVadis and Climate Smart. Looking ahead to Fall and Winter 2025, demand is expected to grow for products that offer reliable weather protection and a polished, modern look. Customers are seeking gear that performs outdoors while still looking sharp in a client meeting. “It’s exciting to be part of a shift where quality and responsibility are truly leading the conversation in the UK and EU,” Tom says. And with more U.S. and Canadian partners turning to Stormtech to serve those markets, the opportunity is only getting bigger. Tom Kroc Senior Director of International Sales

A growing number of U.S. and Canadian distributors are looking across the Atlantic, and they’re turning to Stormtech to help make it happen. As global companies seek consistency across regions, demand has surged for premium, sustainable products that can be delivered seamlessly in both North America and Europe. “We’ve seen a significant increase in North American distributors reaching out to help fulfill orders for their clients shipping into the UK and Europe,” says Tom Kroc, Director of International Sales at Stormtech. “These brands don’t want to compromise. If their North American team is wearing Stormtech, they want their offices in Berlin or Manchester wearing the exact same jackets and polo shirts.” It’s a trend that keeps gaining momentum. Large end users are pushing for unified global apparel programs that reflect their identity, not just in a logo, but in the quality, sustainability, and performance of the gear itself. More and more, North American distributors are relying on Stormtech’s infrastructure in Europe to deliver that level of consistency. NORTH AMERICAN DISTRIBUTORS GO GLOBAL

PRIORITIZING ENVIRONMENTAL RESPONSIBILITY

With a fully stocked warehouse in the Netherlands, a dedicated team on the ground in the UK, a centrally located London office and showroom, and a wide reaching wholesale network across

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