Stormtech Spring 2025 Magazize

GLOBAL PARTNERS: NEW ZEALAND

With a climate ranging from subtropical in the north and cool temperate climates to the south, New Zealand has a lot in common with it’s neighbor in the northern hemisphere. New Zealand is a synthesis of indigenous Maori, colonial British and other neural influences. To gain a better understanding of this unique market, we invited Gregory Banks, owner of Prime Source to provide some insight. O ne of the most notable changes we’re seeing in NZ is the decline of traditional promotional products. In a world increasingly concerned with sustainability, the impact of single-use, throwaway items is harder to ignore. Many distributors, particularly in Europe, are already seeing a shift: their largest customers are starting to reject promotional products altogether—or at least demanding items that are more meaningful, durable, and environmentally friendly.

As the environmental impact of promotional goods continues to come under scrutiny, the shift to more responsible sourcing and production is becoming unavoidable. Direct Sourcing from China: More distributors are bypassing traditional supply chains and sourcing directly from China, which has made brand recognition even more crucial. This is where Stormtech’s reputation and reliability set them apart. Gregory notes, “Stormtech has built a strong brand that stands for quality and sustainability—a crucial differentiator in today’s competitive market.” Stormtech’s Presence in New Zealand In New Zealand, Stormtech has approximately 100 resellers, and demand for their products is growing. Popular items include polo shirts, bags, and lightweight jackets. Although the South Island experiences colder weather, most of the population resides in the warmer North, where demand for heavier winter jackets is relatively low. Some of the top-selling products in New Zealand include the PS-1(W), PG-1(W), BHS-3(W), PFJ-3(W), and GSX-1(W). These items are in high demand not only because they’re functional and stylish but also because they’re durable and made with sustainable materials. Brand in Action: The Northern Mystics Netball Team A great example of Stormtech’s impact in New Zealand comes from their partnership with the Northern Mystics Netball Team. In 2022, the team chose Stormtech as their bag sponsor and for their off-court apparel. This partnership has been incredibly successful, and Prime Source continues to supply the team with bags for the 2023 and 2024 seasons. The Mystics have won the championship three out of the last four years, and the partnership is set to continue.

The good news is that there is a solution to this growing demand for more responsible products. Gregory explains that the focus is on high-quality, long-lasting items—ones that not only meet the needs of consumers but also reduce environmental waste. And the best part? Stormtech stands behind its products with a five-year warranty, a guarantee that few in the industry can match. “The response from our customers has been overwhelmingly positive,” says Gregory. “Once they experience the product firsthand, they’re sold. Of course, the biggest hurdle we face is price—sustainability often comes at a premium. But here’s the key: Stormtech isn’t just a purchase; it’s an investment. It’s an investment in quality, in longevity, and in a better future for our planet.” The New Zealand Promotional Products Market The promotional products market in New Zealand is a NZ$500 million industry, encompassing a wide range of apparel, hard goods, and accessories. As sustainability becomes more of a priority, this market is undergoing a transformation, driven by growing consumer demand for environmentally-conscious products. Shaping the Future: Trends and Challenges The future of New Zealand’s promotional products industry is being shaped by a few key trends: A Greater Focus on Eco-Friendly Options: Distributors are increasingly turning to products made with sustainable materials.

STORMTECH MAGAZINE – SPRING 2025 | 23

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