Stormtech Spring 2025 Magazize

Stormtech’s journey in the UK and Europe began in 2001, sparked by a rising demand for premium, quality gear in the promotional industry. With a solid reputation already growing in North America, Stormtech saw an opportunity to bring quality outdoor apparel and accessories to a new market, one that was ready for well-designed products built to last. Stormtech Europe

T oday, Stormtech has expanded its footprint significantly. The brand’s distribution network now spans across the UK and Europe, with products stocked by some of the most recognized companies in the industry. BTC Activewear, Ralawise, and PenCarrie represent Stormtech as Stocking Distributors in the UK, while Falk & Ross, L-Shop, and Imbretex carry stock and ensure a steady supply across mainland Europe. In addition, more than 15 Regional Distributors work closely with Stormtech, each bringing an understanding of local market needs and trends. In recent years, there’s been a notable shift in demand toward premium products, a trend that began in North America and is gaining momentum in the UK and Europe. As consumers focus more on quality and longevity, Stormtech’s European presence has increased significantly as the demand has grown. For Stormtech, getting products into the hands of customers is a top priority; it’s a belief that firsthand experience tells the full story. Many customers remark that handling the gear directly highlights a quality often missed in photographs, an aspect that has become central to the brand’s approach in Europe. As we plan for the future, Stormtech is focusing on both expansion and refinement. A new Distribution Center in the Netherlands is expected to streamline the company’s regional operations, while the London Paddington office and showroom offer a central space for meetings and product presentations. The company remains dedicated to responsible and more sustainable business practices, which are at the heart of its long-term plans. This ongoing commitment will be evident in upcoming collections and is a topic Stormtech prioritizes in discussions at industry trade shows, such as Merchandise World and Printwear Promotion. Beyond distribution, the company is placing an emphasis on meaningful engagement with its European customers. By nurturing genuine connections and listening to customer feedback, Stormtech hopes to deepen its understanding of the markets it serves and adapt to their evolving needs. As European buyers continue to prioritize sustainable, high-quality options, Stormtech is focused on ensuring its offerings remain relevant and responsibly crafted.

14 | STORMTECH MAGAZINE – SPRING 2025

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