Stormtech Fall 2025 Magazine - ENG

LOCATION AND LOGISTICS Stormtech’s decision to plant roots in North Texas was anything but incidental. The Dallas location combines geographic, economic, and logistical strengths that make it ideal for large scale order fulfillment. With its proximity to major freight corridors and a central location that places most U.S. cities within a few days’ reach, the region serves as a natural springboard for nationwide distribution. For Stormtech’s partners, the results are tangible: faster delivery times, more consistent stock availability, and better alignment with the fast-moving demands of today’s business clients. A FACILITY BUILT FOR THE FUTURE Beyond its location, the facility itself represents a significant investment in technology and sustainability. Designed to maximize vertical storage and natural light, the warehouse operates with a level of efficiency more often associated with leading-edge logistics firms than apparel brands. One standout feature is the use of drones to conduct daily inventory counts, an innovation that ensures real-time stock accuracy and minimizes the risk of fulfillment delays.

Equally important is the center’s environmental footprint. From energy-efficient lighting to workflow optimizations that reduce waste and emissions, the facility reflects a broader shift toward sustainable logistics, a priority that is increasingly resonating with distributors and consumers alike. MEETING THE MOMENT IN THE U.S. MARKET Stormtech’s timing could hardly have been better. As demand for the brand’s technical outerwear and performance apparel continues to grow in the U.S., the Dallas center provides a scalable solution to keep pace. Paired with supporting facilities in Vancouver and Toronto, the distribution network now enables consistent service across the continent, with the Dallas hub handling the lion’s share of U.S. orders. For distributors, the impact goes beyond operational. Access to a deeper range of stocked styles and faster turnaround translates directly into business agility, critical in a marketplace defined by shifting consumer preferences and seasonal surges.

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