Spring 2022 Pure Earth Sustainability - Canada
Environment Stewardship
INTRODUCING PURE EARTH
We’re on a mission to make clothing sustainable through product design, sourcing, and compliance. These new products represent another milestone on the road to sustainability with recycled fibers and BCI cotton. The Pure Earth™ by STORMTECH includes products made from Recycled Polyester (RPET) and certified BCI Cotton. By turning discarded plastics into Polyester and committing to sustainably sourced cotton, STORMTECH is reducing the waste and environmental impact associated with apparel production. RECYCLED POLYESTER • The Pure Earth™ uses Polyester regenerated from PET plastic found in landfills and oceans. The fabrics are certified recycled materials by a GRS (Global Recycle Standard) Certificate. • These new sustainable products give materials a second life. Using recycled polyester also reduces plastic waste and stops it from ending up in landfills. • As climate concerns continue to grow, environmental sustainability has been at the forefront of our product design principles. Sourcing recycled fibers will lower the carbon footprint of STORMTECH products. CERTIFIED BCI COTTON • The Better Cotton Initiative (BCI) is a global not-for-profit organization and a cotton sustainability program. It aims to make cotton production more sustainable by intending to minimize the negative impact of fertilizers and pesticides, and care for water, soil health, and natural habitats. • BCI Cotton promotes better working conditions for farmers and farm workers concerning health and safety, freedom of association, child labour, forced labour, and non-discrimination. BCI Cotton is traceable to farm/field level. • Through BCI and its Partners, farmers receive training on how to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals, and apply decent work principles.
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